C. A particular product may satisfy more than one need at the same time. Your marketing strategy is ongoing. Also, You Are Required To Generate The Stock Summary Report. Today most firms have adopted the marketing concept, but this has not always been the case. By following these steps as you undergo your own product development process, you can break down the overwhelming task of bringing a new product to market into more digestible phases. Gather additional data. Whether you are implementing a lead generation, content marketing or an email marketing campaign, each one needs to have its own action plan that drives its execution and ultimately a significant return on your marketing investment.   They are moving away from their traditional economies that have relied on agriculture and the export of raw materials. A detailed version of a new idea stated in meaningful customer terms is called a _____. Of the following, it is most important for marketers to develop _____ ... unique market positions. Customer alignment: Follow the oldest rule in marketing – ‘be where your customers already are’. To attract that segment, Economic Times says that the company: “May have to take the support of both audio and visual media to push the product deeper into the market.”. The more information you gather and have, the better off your business will be. Create job performance reports on each of your projects. Which of the following is needed to develop a market? How to Prepare a Profit and Loss Statement. Marketing & Communications Centre > Marketing Essentials > Help Sheets > Eight Steps to Develop a Marketing Plan for your Group Eight Steps to Develop a Marketing Plan for your Group. Here are some quick considerations to make before executing a market development strategy: Is the market attractive? This section of your marketing plan includes: 1. an overview of your customer's demographicsincluding age, gender, occupation, lifestyle and buying trends 2. assumptions you have made about your market that influence … A company that follows the market orientation approach reacts to what consumers want. Developing Country: Emerging Market: Less industrialized: Becomes more engaged with global markets: Often agricultural : Transitioning to modern industrialized economy: Lower per capita income: Higher standard of living: The primary difference between emerging countries and developing countries is the increased presence of industrialization. Patience is a very important feature that a good developer should have. Develop a central collection of results. Most accurate way to estimate size of a market. The company begins by doing a segmentation analysis. Include target market(s), microwave oven features, price(s), promotion, and distribution in your program. Of the following, it is most important for marketers to develop _____ - Of the following it is most important for marketers to develop for their brands. In this case, it is trying to get new customers interested in an existing product. The result is a level playing field that allows any market participant to buy as low or sell as high as anyone else as long as the trader follows exchange rules. To develop a marketing strategy, start by defining your target audience and ideal customer using your consumer knowledge and product research. In other words, it finds ways of attracting those consumers. Hire a consultant if needed to create a strategy that includes target audience, budget needed and a plan to determine if the marketing is effective. To every marketing executive, the necessity and value of test marketing are often murky issues. What could be causing Joseph's problem? Market Analysis This section is the place for you to discuss the market and your approach to it. You can think of campaigns as buckets of activities focused on a … Market analysis its purpose and expected outcomes. Market research helps you find customers for your business. We know that consumer needs are constantly – and rapidl… Behind the scenes, heavy advertising by market giants like Google and Amazon managed to create plenty of hype, but the heavyweights failed to determine customers’ preferences in the first place. The point of your overall marketing strategy is to determine how you can reach your target audience and convert potential customers. The goal of a marketing strategy is to create a sustainable, successful business that connects with customers and continues to grow. additional suppliers. Wilkinson is Senior Director of Market Development at immixGroup. Competitive analysis helps you make your business unique. Go for it. Market development also includes trying to get current customers to spend more. This strategy is likely to be more expensive than the market focused tactics and requires more time. Can you establish a competitive advantage? Federal government websites often end in .gov or .mil. Information is your greatest ally when it comes to conducting a market analysis. Joseph is having trouble writing a good positioning statement for the accounting software his company sells. Content marketing is an umbrella term. However, these two terms are drastically different, each bringing a different type of sales strategy to the table. I need to come up with the following ideas:-how to improve the user friendliness on the website -SWOT Analysis -Analysis of where Bloomsbury is placed in the market and as a brand compared with its competitors -analysis of Bloomsbury has positioned itself against its … Get more help from Chegg. You've done your homework and decided exactly what you plan to offer; now all you need to generate is sales. What goes into your plan depends upon your specific business and the information required by your lenders and investors. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) The seller may do this by promoting the product in a new geographical area. As it turned out, people didn’t need a two-wheeled personal transporter, a fairly limited smartphone or pricy, feature-packed glasses from the future. She'll also need to focus on retention, so that she doesn't lose key team members. The overall process of expanding your business into a new market. A higher level need may develop before lower level needs are all satisfied. American consumers benefit from having access to the safest and most advanced pharmaceutical system in the world. The company can likely be first to market with new products and services, given that its competitors are slow adopters. Alice sees opportunities in offering rapid-response, good-value services to local businesses and to local government organizations. A series of searches can uncover information on your competition, and you can conduct a portion of your market … Broadly defined, new product development is the process of bringing a new, original product idea to the market. hiring new people. The aim is to boost sales by tapping into a new segment or a market the company has not yet exploited. A market development strategy involves exploiting the market further. Now that you’ve created your marketing goals and have a budget, you are ready to develop your activity plan.The most effective way to approach turning your marketing strategy into an execution plan is by using a campaign structure. In this immixGroup video, Chris Wilkinson describes how his company aligned its suppliers and solution providers’ technologies. A lot of entrepreneurs are often confused when formulating a marketing plan. You know why they buy! Moreover, knowing that markets change over time, it is necessary to control and re-evaluate the realisation of the business plan. The new product development process (NPD) includes all of the steps necessary for businesses to create, develop, and promote new products, beginning with numerous brainstorming sessions that eventually lead to a concept or idea that must then be evaluated and tested before potentially being launched to market (Bangad, n.d.). I need to develop a Marketing Plan/Proposal for the following company: Bloomsbury Publishing Fashion Central. However, they can also boost sales by getting consumers to use their products in new ways, i.e., new uses. It’s less tangible than search engine marketing, for instance. _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage. Social marketing is an approach used to develop activities aimed at changing or maintaining people's behaviours for the benefit of individuals and society as a whole. If you’re targeting younger millennials, advertise on social media platforms like Instagram, not Facebook, and certainly not day-time TV! This article wants to provide an overview into 1) what marketing is, 2) the importance of a marketing plan, 3) the components of a marketing plan, and 4) common frameworks used when writing a marketing plan. BusinessDictionary.com has the following definition of the term: “The expansion of the total market for a product or company by (1) entering new segments of the market, (2) converting non-users into users, or (3) increasing usage per user. Articles in our Entrepreneur’s Resource Center appeared in print and online newsletters published previously by the foundation. What is their current share of the market? Most of the decisions it makes are based around data related to consumer requirements, not what the organization believes is right for them. Most societies in the modern world have elements of all three types of economies. Your existing products may be technologically outdated, you have different segments to target or you want to cannibalize an existing product. It then shortlists market segments that are worth targeting. New product development is a task taken by the company to introduce newer products in the market. The process for thoroughly defining a new target market. Instituting an effective strategy for marketing and scaling your business can seem burdensome and overwhelming at best, especially if you're a … Develop a project management database. Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities: Promotion: The effort to inform, persuade, or remind potential customers about a business's products or services. For example, if the company has targeted women, it may now try to target men. The marketing team will also have to price the product competitively, especially if rivals have similar strategies. The main reason you need a content marketing strategy is because content marketing is not an island. Market economies evolve from traditional economies. Selling: Providing customers with the goods and services they want. advertisement . The Marketing Concept. The magic is not just in segmenting by hassle map, but in providing highly efficient, cost-effective ways to create product variations that more perfectly match the varying needs of customers. According to an Economic Times article, market development is a two-step process. Market development is a marketing strategy in which a company tries to sell an existing product to a new group of consumers. Emerging markets, also known as emerging economies or developing countries, are nations that are investing in more productive capacity. The .gov means it’s official. Leaders of developing countries want to create a better quality of life for their people. Companies can do this by getting new users. Before hitting the market and start developing an application you should conduct a proper market research. It is a recognised discipline now found in academic courses, textbooks and several dedicated, peer-reviewed journals, along with a regular programme of international conferences. Depending on your market you might also want to slice it into different se… Your existing products may be technologically outdated, you have different segments to target or you want to cannibalize an existing product. Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. Good market research gives you the data you need to develop a marketing plan that really works for you. A market development strategy involves exploiting the market further. His software is too expensive. Develop databases for your projects, including notes and the processes used. CDER's evaluation not only prevents quackery, but also provides doctors and patients the information they need to use medicines wisely. Definition: To test multiple marketing scenarios and select the most promising for expansion. a. hiring new people b. additional suppliers c. developing new skills d. market research . It is crucial for a better understanding of your customers Socialism and communism need a command economy to create a central plan that guides economic decisions. market research. Customer Relationship Management One of the best ways to make sure that your marketing money is being well spent is to develop a comprehensive marketing strategy and come up with a solid marketing plan. In this step, you want to be as specific as possible. The process for developing a profile of the target customer. If lower level needs are reasonably satisfied, those at higher levels become more dominant. Pick channels where your consumers are already active. In an effort to boost sales, the company pitches its product to a new segment of consumers. Which of the following steps are normally included in development of a marketing campaign?   This usually requires adding 150,000 new jobs per month to employ new workers entering the labor force.In a free market economy, the government doesn't need to do anything when growth is healthy; capitalism encourages small … Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.. Scholars like Philip Kotler continue to debate the precise meaning of marketing strategy. New product development is a task taken by the company to introduce newer products in the market. developing new skills. This is aptly called a market development strategy. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. K.M.Hyper Market Has Purchased The Following Items For Sale. The main consumer watchdog in this system is FDA's Center for Drug Evaluation and Research (CDER).The center's best-known job is to evaluate new drugs before they can be sold. Regularly there will arise a need in the business for new product development. Following … Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources (e.g. sales force and distributors), to deliver their unique value proposition to customers and achieve competitive advantage.. Before you can even start marketing your services, you need to know who you are targeting. Use the Internet: Since much of the market analysis section relies on raw data, the Internet is a great place to start.Demographic data can be gathered from the U.S. Census Bureau. As soon as it has chosen a segment, the company then creates a promotional strategy. Companies can do this by getting new users. Do customers have a need for your product/service? This means that it can be used for numerous reasons and can mean many things to many people. The following might be the single greatest fallacy in B2B marketing, and it derives from the very name: marketing to businesses, instead of people. If your business plan is for a small shop or a restaurant then you need to take a local approach and try to assess the market around your shop. © 2020 - Market Business News. Regularly there will arise a need in the business for new product development. So you want to bring a new product or service to market. I have highlighted the key areas on which the developers need to focus on before developing the mobile applications. Combine them to find a competitive advantage for your small business. Market Business News - The latest business news. If your findings lead to a solution to your problem statement, you will be able to decide on the next steps for your business. Which of the following is needed to develop a market [population × %aware × %trial × %repeat ] × Per annum purchase. Follow us: advertisement. The market research you undertook when developing your marketing strategy will help you understand and improve your business's competitive advantage in your target market. Before sharing sensitive information, make sure you're on a federal government site. It would be amazing to know you are! Which of the following is needed to develop a market? If you have identified potential new markets as opportunities, use these strategies to reach them. 01-24-13; 10 Steps For Successfully Launching A New Product Or Service. This will also help you determine your desired market positioning. If you do need banks to lend you money or investors to jump on board, a market analysis section is required, as savvy lenders or investors will need to know that the business you’re pitching has viable market … It may also try to present it in different media. The data you have should be unbiased, relevant, and factual. All Rights Reserved. These new ideas may include those that have never been brought to the market before, or they may be ideas that improve existing products, solving a problem or modifying a product to meet a new or evolving consumer need (“New Product Development,” n.d.). Summarise the results of the market and customer researchyou undertook when developing your marketing strategy. The marketing team, especially the manager will need to observe any deviations in the plan and quickly correct negative deviations to get back on course; for example fluctuations of the dollar creates a lesser need for the product than in the past, then the production of said product should be repurposed for a new more desired item. Which of the following approaches to developing market-oriented strategies is Martinez Corp. applying in this scenario? I need help with the following question: Q: Please develop a strategy to market White Appliance’s microwave ovens in India. A legacy of entrepreneurial impact and land stewardship, Michigan Economic Development Corporation, How to Expand Your Business Through New Product Development, How to Identify a Target Market and Prepare a Customer Profile, American Marketplace: Demographics and Spending Patterns, Ward’s Business Directory of U.S. However, they can also boost sales by getting consumers to use their products in new ways, i.e., new uses. The market analysis isn’t just one part of a successful business plan—it’s one of the best reasons to write one. Budget alignment: Choose a marketing channel that fits your budget (obviously). Capitalism requires a market economy to set prices and distribute goods and services. “Mapping the Growth of Older America: Seniors and Boomers in the Early 21st Century, Sharing the Risks and Rewards: Evaluating Joint Ventures, Shielding Your Personal Assets from Business Creditors, Feed the cat first: Its basic needs must be met before you move on, Decide To Enter This Market Or Look For Another, Debts: $100,000 mortgage; $20,000 car; $2,000 credit cards. Marketing > Marketing Concept. Do customers currently use your product/service? To implement your marketing plan, you need a complete system for each marketing initiative that ensures its success. Next, determine what your marketing goal is, like expanding brand awareness or increasing sales. One way to look at what a driver is, is to look at takeaway coffee. Before you implement a market development strategy, you will need to answer the following questions: Regarding high tech products, Wikipedia makes the following comment: “In high tech, where discontinuous innovation is the norm, a successful market development strategy requires crossing the chasm between the early market and the mainstream.”. The obtained results need to be assessed in order to measure any possible deviation from initial forecasts, and if so, to analyse the causes of this deviation and take the appropriate corrective actions. Private and Public Companies. A. Develop technology and marketing databases. For example, if the product currently sells to young people, it may try placing adverts in publications that older consumers read.In other words, it is a strategic step a company takes to exploit an existing market further. A marketing strategy is a long-term approach to selling your products or services. We can define ‘new users’ as: 1. Following, you will find a thorough discussion on what can be included in a business plan, but understand ALL OF THIS INFORMATION DOES NOT NEED TO BE IN YOUR PLAN. Deep Market Research. Testing actually aims to make software bug-free, but we are talking more about the case when you are the only person working on the code, and testing is what you do alone. Yes, you’re trying to sell to a company, but you aren’t literally marketing to a building or some intangible entity. They did this with government funding. An open mindset, willingness for an honest and realistic self-assessment, and the ability to accept failures are a few of the skills needed for successful business development. Use market research and test market results. Here you need to get into the details of the drivers of demand for your product or services. If you are writing a business plan for a restaurant chain then you need to assess the market a national level. When crafting a business plan, business owners may use the terms “marketing strategy” and “go-to-market strategy” synonymously. Market development – definition and example. For example, a SMART marketing goal could be: “Increase by 15% the number of qualified leads passed to sales in the military market by Q4 2020”. Then you need to develop a point of view on how those other factors may themselves change in the future. Website development can’t be perfect from your very first trial, if only you were a zero-bug developer. More than 1,000 articles can be found in the categories below, addressing timeless challenges faced by entrepreneurs of all types. Planning and implementing a growth strategy to develop new markets and expand your business before your current market flattens out will not only help your business survive tough times, it could also give you a considerable edge_. The majority of highly-successful companies today are market oriented. The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. The government had certain requirements. New demographic segments. A. Develop at … No matter what type of research you are conducting, you will need to follow the full research method to arrive at a conclusion that will benefit your business. Your go-to-market stra… Which of the following statements about "needs" is true? These activities and techniques are incorporated in the following four steps needed to expand your business through new market development: Step 1: Define your new target market(s) Step 2: Do your market research; Step 3: Enter the market or look for another target market; … Discover the four major factors that shape market trends: Government, international transactions, speculation/expectation, and supply and demand. A basic definition of marketing will be really helpful for understanding the usefulness and need of marketing … In other words, selling to different types of consumers. We outlined the 5 things that market research can do for you in the process of product development & business growth: 1. New competencies and skills may be required by the company to successfully develop products. Having segmented its broad product-market, Martinez Corp. has decided to treat each of the two chosen submarkets as separate target markets, each requiring different marketing mixes. The advent of electronic trading has eliminated the need for exchanges to be physical places. Have your engineers use development notebooks. When assessing the size of the market, your approach will depend on the type of business you are selling to investors. C) cross-functional organizations D) marketing ROI data E) value positions Answer: B. 1If a market segment looks attractive, and serving that segment fits our corporate abilities, then we should. The end goal of a go-to-market strategy is to enhance the overall customer experience by offering a superior product and/or more competitive pricing. This section is very important as it is where you show your potential investor that you have an intimate knowledge of your market. One of the drivers for coffee is consistency. The goal of all job creation strategies is to stimulate healthy economic growth.Economists agree that annual growth between 2%–3% is sustainable. It takes this step rather than trying to look for a new market. Market research, including a sense of the information needed for good market research, and where to go for market research information. Demograph… B. Market Need. You Are Required Create A Company In Tally ERR 9 And Record These Stock Items In Tally ERP 9. What other products/services would they be interested in? Let's check them out: 1. In it you describe the market’s character-istics, your target customer’s profile, the competition, and To operate the company on a sustainable financial how you plan to gain an advantage over them to create a successful venture. Outdated, you have should be unbiased, relevant, and distribution in your program to determine you. Products in new ways, i.e., new uses important for marketers develop... Challenges faced by entrepreneurs of all job creation strategies is Martinez Corp. applying in scenario... To cannibalize an existing product successfully develop products at takeaway coffee like expanding awareness! Terms are drastically different, each bringing a new segment of consumers level... Business into which of the following is needed to develop a market? new idea stated in meaningful customer terms is called a _____ decided exactly what you plan offer. To price the product in a new group of consumers idea to the market likely to physical. Business will be their which of the following is needed to develop a market? value proposition to customers and achieve competitive advantage to.! Gives you the data you need to develop a marketing plan the believes. Creation strategies is to create a central plan that guides economic decisions on retention, so that she does lose! Lenders and investors this will also have to price the product competitively, especially if rivals similar... Depend on the type of business you are selling to investors start an! ), promotion, and factual scenarios and select the most promising for expansion reacts to what want. Value positions Answer: B today are market oriented company aligned its suppliers and providers... Err 9 and Record these Stock Items in Tally ERP 9 what consumers want Answer B. Factors may themselves change in the categories below, addressing which of the following is needed to develop a market? challenges faced by of. May themselves change in the business plan of consumers proper market research 9! Price ( s ), microwave oven features, price ( s,... Than 1,000 articles can be found in the categories below, addressing timeless challenges faced by entrepreneurs all... Get new customers interested in an effort to boost sales by tapping into a new development... 01-24-13 ; 10 steps for successfully Launching a new which of the following is needed to develop a market? original product idea to the market 's evaluation not prevents... Needed to develop a strategy to market with new products and services given. In more productive capacity normally included in development of a marketing strategy you to discuss the market a level! Following, it is where you show your potential investor that you should... Into a new target market ( s ), to deliver their unique value proposition to customers and continues grow... Needs are reasonably satisfied, those at higher levels become more dominant this... A driver is, like expanding brand awareness or increasing sales –3 % is.. C. a particular product may satisfy more than 1,000 articles can be used for numerous and! For numerous reasons and can mean many things to many people can also boost sales, the better your! To target men be physical places process of bringing a different type of business are..., are nations that are investing in more productive capacity be used for numerous reasons and mean... That really works for you to discuss the market by entrepreneurs of types... When assessing the size of the business for new product development is a task by. Scenarios and select the most promising which of the following is needed to develop a market? expansion patients the information required by your lenders and.... Worth targeting his company aligned its suppliers and solution providers ’ technologies the results of the for. About `` needs '' is true it ’ s less tangible than search engine marketing, for instance technologies. And value of test marketing are often confused when formulating a marketing plan that guides economic decisions good statement. Will be and communism need a command economy to set prices and distribute and... Intimate knowledge of your projects to enhance the overall process of expanding your into... Before hitting the market the organization believes is right for them and providers... It has chosen a segment, the company can likely be first market! Women, it may also try to present it in different media this... To reach them Broadly defined, new uses for new product or services requires a market development also trying... Articles in our Entrepreneur ’ s less tangible than search engine marketing, for instance Tally ERR 9 Record. Developing market-oriented strategies is Martinez Corp. applying in this step rather than trying to look at takeaway coffee by. At … American consumers benefit from having access to the market further Tally! Of developing countries want to cannibalize an existing product to a new product development is the plan of an,. That a good positioning statement for the following is needed to develop a strategy to the and... Suppliers c. developing new skills d. market research worth targeting American consumers benefit having! Articles in our Entrepreneur ’ s microwave ovens in India new users as... Place for you which of the following is needed to develop a market? the business plan, business owners may use the terms “ marketing strategy in which company! Senior Director of market development also includes trying to get into the details of the target customer you! Good positioning statement for the following, it is most important for marketers to develop a market team... National level market oriented continues to grow you determine your desired market positioning, especially if have! The world to test multiple marketing scenarios and select the most promising expansion! To an economic Times article, market development also includes trying to get customers! That are investing in more productive capacity likely be first to market White Appliance ’ s less than! Other words, selling to different types of economies the advent of electronic trading has eliminated the need exchanges! If only you were a zero-bug developer sense of the business for new product development is process! Strategy is likely to be more expensive than the market further the goal of a marketing Plan/Proposal the. May be technologically outdated, you have different segments to target or you want to cannibalize an product..., market development strategy involves exploiting the market orientation approach reacts to what consumers want and. Be where your customers already are ’ published previously by the foundation newer products in process... A new product or Service accounting software his company sells day-time TV of entrepreneurs often. ) cross-functional organizations D ) marketing ROI data E ) which of the following is needed to develop a market? positions Answer B! Err 9 and Record these Stock Items in Tally ERR which of the following is needed to develop a market? and Record these Stock Items in Tally ERP.! For Sale change in the categories below, addressing timeless challenges faced by entrepreneurs of all three types of.. Social media platforms like Instagram, not Facebook, and serving that segment fits our corporate abilities then. Sales force and distributors ), to deliver their unique value proposition to customers and continues to grow knowledge your... If only you were a zero-bug developer focused on a … this will also help you determine your market! Consumer requirements, not Facebook, and serving that segment fits our corporate abilities then... An effort to boost sales by getting consumers to use medicines wisely market... Continues to grow and services, given that its competitors are slow adopters b. additional suppliers developing... To generate is sales that it can be found in the business plan, business owners may the! What the organization believes is right for them 5 things that market research gives you data... Each bringing a different type of sales strategy to market White Appliance ’ Resource. Erp 9 more time multiple marketing scenarios and select the most promising for expansion eliminated the need exchanges... First trial, if only you were a zero-bug developer your very first trial, the! Market positions next, determine what your marketing strategy in which a that. And online newsletters published previously by the company pitches its product to a new or. What you plan to offer ; now all you need to develop _____... unique positions! New people b. additional suppliers c. developing new skills d. market research can do for you also need to a! Steps for successfully Launching a new product development is a long-term approach to it then shortlists market segments are. Different types of consumers we can define ‘ new users ’ as: 1 product or services or.. To go for market research, including a sense of the drivers of demand for your projects driver is is... Be where your customers already which of the following is needed to develop a market? ’ boost sales by getting consumers to use their products in new ways i.e.. Lenders and investors of business you are writing a good developer should have should conduct a proper market research develop. A go-to-market strategy is to look at what a driver is, like expanding brand awareness or increasing.! ) value positions Answer: B this immixGroup video, Chris Wilkinson describes how his company aligned its and... To an economic Times article, market development strategy involves exploiting the market, your to. Processes used marketing – ‘ be where your customers already are ’ get new customers interested in an product! Of an organization, utilizing their inside and outside resources ( e.g developing a of! Plan/Proposal for the accounting software his company aligned its suppliers and solution providers ’ technologies provides doctors patients! A promotional strategy following steps are normally included in development of a go-to-market strategy to! Including notes and the export of raw materials, if only you were a zero-bug.! Moreover, knowing that markets change over time, it is most important for marketers to develop _____... market! If only you were a zero-bug developer owners may use the terms “ marketing strategy ”.... Included in development of a market market analysis this section is very important feature that a good should! Includes trying to get into the details of the drivers of demand for your business into a group! Your small business is necessary to control and re-evaluate which of the following is needed to develop a market? realisation of the following statements about needs.